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Carter’s New Ad Campaign

by Juliemara

I work for a pretty special company Carter’s, we make clothes for babies and kids. But the special thing about this company is that they really actually love kids. The CEO has 6, as does the CFO. We get a half day on Halloween and they send an email to the whole company every time an employee has a baby.

In the wake of today’s third quarter results we had a company meeting where the CEO thanked everyone for their continued hard work. It’s always nice to get a pat on the back from the higher ups. Each quarter we have this meeting and hear the good, sometimes great news. Then they announce something, sometimes it’s bonuses all around, sometimes it’s 100% 401K match, sometimes it’s were all moving to a new office and today it was “we have a new ad campaign. Carters is launching a brand new ad campaign which will include television commercials, something the company hasn’t had in decades. But you can see it here first They start airing on TV Monday. If you want to see it live watch the Voice on Monday night. We saw it this morning in the meeting, the lights were dimmed and when they came up again I don’t think there was a mom in the room with a dry eye.


I’d love to know what you think.


And shop at carters! I’ll try to remember to keep my coupon updated, but if it’s not just email me and I’ll update it ASAP.


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13 Responses leave one →
  1. Jamie permalink
    October 25, 2012

    I bet you this pregnant lady had more tears in her eyes!

    • October 25, 2012

      Yeah! It works! You are going to be a great mom. Check out for a great grey/white room

  2. Kelsey permalink
    October 25, 2012

    Thank you for sharing the coupons! I nanny for my cousins one year old triplets (only about a month older than your girls!) and it can get rather expensive when you need to buy baby clothes times three!! 🙂

  3. Shani permalink
    October 25, 2012

    Yep, totally teary!

  4. October 25, 2012

    That’s so neat that you work at Carter’s. My husband & I are planning on going there Saturday to get some jackets for the girls — great timing with the coupon! 🙂

    • October 25, 2012

      I have to recommend that you get either the fleece suit and booties for the car or the pram suit ( not sure if they have it in store, but probably on line) for strolling.

  5. Marti permalink
    November 2, 2012

    Whoever is the talent behind this ad campaign- give them a raise!
    I shop at Carter’s ALL THE TIME! We have a great store nearby at the Folsom Outlet Stores- staff is great! The funny thing is, I don’t have kids. I shop for everyone else. The decision to not have kids has been my own but this commercial actually stirred a little something inside me. Maybe it awakened my dormant maternal gene. What *IF*…
    Never has it crossed my mind before, you’re doing everything right with this ad Carter’s. Kudos!

  6. Theresa permalink
    November 3, 2012

    I saw this on Wednesday night on The Voice and just lost it. I thought that, perhaps, I was tired after a long and challenging day with my youngest, a very, um, active toddler. I just watched it again and found myself crying … again. What a powerful commercial and a great reminder that we all have good and “bad” mommy days. Kudos to the agency that created it, and extra kudos to Carter’s for being such a wonderful company. Are you hiring? 😉

  7. Louise permalink
    November 4, 2012

    This is a great commercial I loved it.

  8. Liz permalink
    November 27, 2012

    I love this commercial and was trying to show one of my friends but it’s coming up “private”. Any other link I can use or is there a way to unblock it?? Thanks!

    • Juliemara permalink*
      November 28, 2012

      Hi Liz, thanks for letting me know about the issue on the blog I will fix it. In the mean time you can visit to watch the commercial. It’s so cute isn’t it?!

  9. Annette Lanning permalink
    December 12, 2012

    I love the new Carters commercial………. My son is 25 now but I related so much to what was said in the video. I went back in time and it was heartfelt. With so many commercials where I think to myself “what was that about?” it was so wonderful to get this one. Grand slam on this!

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